Simple Pricing
No hidden fees. No long-term contracts. Just results.
Everything Included
What's Included
What You Don't Pay For
No setup fees • Cancel anytime • 30-day money-back guarantee
Why £800 + Ad Spend? Let's Break It Down
What You're Actually Paying For
You're probably wondering: "Why £800 plus ad spend? What am I actually paying for?"
Fair enough. Here's the truth: I pay more than £800 per month just to run the system that delivers all this to you.
My Monthly Costs Include:
- • Advanced AI calling systems that sound human
- • Custom-built automation platform handling your full funnel
- • Live calendar booking integrations
- • Intelligent chatbots that never sleep
- • Full-time Facebook ads specialist managing your campaigns
- • GoHighLevel CRM and automation suite
- • Claude AI for sales call analysis
I only start breaking even once I've got multiple clients onboard. You're getting enterprise-level AI for a fraction of what it costs to build.
Conservative Scenario
Poor CPL, low job value, minimum budget:
Even with poor performance, you're only £120 down while building a pipeline
Realistic Scenario
Average CPL, mid-range job value, standard budget:
220% ROI - this is typical for average performance
Premium Scenario
Really good CPL, high job value, premium budget
Monthly revenue potential
The Human Alternative
Think about what it would cost to hire someone to answer every phone call, respond to every lead instantly, book appointments, chase up no-shows, qualify jobs.
But humans only work 1/3 of the day. Our AI works 24/7.
No sick days. No holidays. No wage disputes. No complaints.
Works weekends. Works overnight. Never stops.
The Reality Check
£800 per month (plus your ad spend) for a system that works harder than any employee you've ever had, keeps your pipeline full, and puts qualified leads directly in your diary? With a minimum £900 ad spend, you're looking at £1,700/mo (£20,400/year) total to replace what would cost £66,000/year in human equivalent.
That's not expensive. That's a steal.
You're Not Buying a Service
You're buying time. Structure. Peace of mind. The confidence that when someone clicks your ad, it's handled. Questions answered. Calls made. Calendar filled. Jobs booked.
Without you chasing a single person.
UK Windows ROI Calculator (Meta Ads)
Mix window styles & sizes for accurate job value • Fee default: £800
Ad Budget
Personalised job value
Rates & fee
Lead cost (CPL)
What if quality changes? (same spend: £1,500)
| Quality | Rep CPL | Leads | Booked | Closed | Revenue | Gross Profit | Net (Ads+Fee) | Cash ROI |
|---|---|---|---|---|---|---|---|---|
| Really good | £20 | 75.0 | 30.7 | 8.9 | £28,090 | £7,584 | £5,284 | 2.30x |
| Good | £30 | 50.0 | 20.5 | 5.9 | £18,727 | £5,056 | £2,756 | 1.20x |
| Average | £43 | 35.3 | 14.5 | 4.2 | £13,219 | £3,569 | £1,269 | 0.55x |
| Below average | £60 | 25.0 | 10.3 | 3.0 | £9,363 | £2,528 | £228 | 0.10x |
| Poor | £85 | 17.6 | 7.2 | 2.1 | £6,609 | £1,785 | -£515 | -0.22x |
| Terrible | £120 | 12.5 | 5.1 | 1.5 | £4,682 | £1,264 | -£1,036 | -0.45x |
Pricing Methodology & UK Sources:
Pricing for window jobs in the UK typically sits in the £-thousands, varying by material (uPVC, aluminium, timber), style (casement, sash, bay, etc.) and size. We model ~30% gross margin based on public UK accounts; conversion assumptions are conservative for higher-ticket work (faster response times usually lift results).
Sources:
- Checkatrade – 2025 cost guide & calculator: checkatrade.com/cost-guides
- The Independent – UK window price explainer (2025): independent.co.uk/home-improvement
- Homebuilding & Renovating – UK window cost guide: homebuilding.co.uk/advice
- Safestyle UK plc – margins ~25–31% (e.g., 30.5% in 2021; 24.5% in 2022): 2021 report / 2022 results
- Ruler Analytics (UK) – conversion benchmarks for forms/calls: ruleranalytics.com/blog
- LOCALiQ UK – paid advertising benchmark report: localiq.co.uk/resources
Why low daily budgets hurt results (learning phase):
Meta's delivery works best when an ad set gets enough weekly conversions to learn who actually becomes a lead. With a very low budget, the system is starved of data, so it stays in the learning phase: delivery is jumpy, targeting is broad, and your CPL drifts higher. You also lose cheaper impressions during good hours (auction disadvantage), new creatives don't get enough spend to prove themselves, and the stop–start lead flow slows follow-up—each of which pushes costs up.
Quick UK example: If your realistic CPL is ~£45, then £30/day (~£210/week) buys only ~4–5 leads/week—too little to stabilise. £60/day (~£420/week) is ~9 leads/week: still lean, but noticeably steadier. More budget = more consistent data, faster learning, and typically a lower, more stable CPL over time.
We're Not Just Cheaper
We're smarter, faster, and never sleep.
| Feature | Sales Staff | Call Centre | Optivelo AI |
|---|---|---|---|
| cost | £800+/month | £3,000+/month | £899/month total |
| availability | 9-5 weekdays | Business hours | 24/7/365 |
| follow Up | Manual, inconsistent | Scripted calls | AI-powered, personalized |
| analytics | Basic reporting | Call volume only | Deep AI insights |
| scalability | Limited by hiring | Expensive scaling | Infinite scaling |